Design Patent 119,122 and introduced it in his store as "The Skyliner". In 1940, Bauer then patented the first quilted goose down-insulated jacket in the United States: U.S. He attempted to offset the bulkiness of down by quilting a down-filled jacket. After this, he began trying to develop alternatives to heavy wool garments used by outdoorsmen at the time. While on a winter fishing trip in Washington, Eddie Bauer developed hypothermia. While operating this first store, Bauer developed his creed, "To give you such outstanding quality, value, service and guarantee that we may be worthy of your high esteem", still used by the modern company The Skyliner The Bauer Shuttlecock popularized badminton in the United States. Bauer would go on to develop and patent a standardized shuttlecock. Eventually Bauer expanded his line of merchandise to include his own hand-made golf clubs and fishing tackle and he changed the name of his store to "Eddie Bauer's Sport Shop". He first specialized in building and repairing tennis rackets and the shop was only open during the tennis season Bauer spent the rest of the year pursuing his own sportsman activities. "Eddie Bauer's Tennis Shop" opened in the back of a local hunting and fishing store. In 1920, Eddie Bauer, at the age of 21, established his first store in downtown Seattle. History 1920–1949: Eddie Bauer's Sport Shop 1.3 1971–1987: General Mills and Ford Eddie Bauer branding.A Midwest Flagship opened in August 2010 at Easton Town Center in Columbus, Ohio. The company also selectively licenses the Eddie Bauer brand name and logo for various products sold through other companies including eyewear, furniture, bicycles, and, up until the 2010 model year, upper level versions of Ford Motor Company's Bronco, Explorer, Expedition and Excursion SUVs.Įddie Bauer's flagship store is in Bellevue's Bellevue Square mall. Eddie Bauer is also a minority participant in joint venture operations in Japan and Germany that include retail stores, catalogs, and websites. In addition to the three sales channels, the company operates a distribution and fulfillment center in Groveport, Ohio an IT facility in Westmont, Illinois and a distribution center in Vaughan, Ontario. On June 17, 2009, Eddie Bauer filed for Chapter 11 bankruptcy protection in Delaware and was purchased by Golden Gate Capital. In May 2005, Spiegel, Inc., emerged from bankruptcy as a stand-alone company under the name "Eddie Bauer Holdings, Inc.". The Spiegel catalog and all other assets were sold, except for Eddie Bauer. In 2003, Spiegel, Inc., entered bankruptcy. General Mills bought the company in 1971, then Spiegel acquired it from General Mills in 1988. The company was the first independent company that the United States Army hired and allowed to use a logo on the Army-issued uniform.īauer retired and sold the company in 1968. He later patented numerous other designs. In 1940, Bauer patented the first quilted down jacket. The company was established in 1920 in Seattle by Pacific Northwest outdoorsman Eddie Bauer (1899–1986). Online and phone sales (call center located in Groveport, Ohio).
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Eddie Bauer sells its merchandise via three independent channels: Eddie Bauer, LLC is an American clothing store chain, headquartered in Bellevue, Washington.